Bachelor of Arts
Understand people. Inspire change. Create meaningful impact.
Your programme
Understand people. Inspire meaningful change.
The Bachelor of Arts explores human behaviour, communication and society, preparing graduates to understand complex social challenges and contribute to positive change.
You will develop practical skills in communication, psychology, development studies and research while building the critical thinking and interpersonal skills valued across a wide range of professions.
Why choose this programme?
Build perspective that creates meaningful impact.
Transferable capability
Develop communication, research and critical-thinking skills valued across many professions.
Diverse career directions
Explore opportunities across communication, development, media and people-focused work.
Deeper understanding
Gain insight into human behaviour, society and social change.
Meaningful contribution
Build the knowledge and perspective to contribute in organisations and communities.
Graduate with Proof.
Graduate with proof, not just a qualification, through NGI Accelerate, which enables you to build additional certifications and a stronger professional profile while you study.
Where this can take you
Career opportunities with real range.
Build a versatile foundation for work in communication, media, research, development and people-focused organisations.
Your learning journey
Key areas of study year by year.
Explore communication, psychology, development studies and media while building research capability and critical insight.
Explore the core ideas that shape communication, human behaviour, development and society.
- Academic and Digital Literacies
- South African Language Competence
- Introduction to Communication Contexts and Application
- Introduction to Psychology
- Introduction to Development Studies
- Introduction to Media and Society
Strengthen critical thinking and select focused areas across communication, psychology, development and media.
- Critical Thinking for the Humanities
- Insights from the Global South
- Mass Communication Theory and Practice
- Intercultural Communication
- Statistics and Research Design for Psychology
- Cognitive and Social Psychology
- Theories of Development
- Sociology for Development Studies
- Media Text Production
- Media Text Reception
Apply advanced knowledge through specialist electives and research-focused study.
- Strategic Corporate Communication
- Communication Management
- Communication Ethics
- Research Approaches in Communication Studies
- Abnormal Psychology
- Community Psychology
- Child Psychology
- Research Psychology
- Organisational Behaviour
- Community Development Approaches
- Development Issues in the Global South
- Development Policy
- Research Approaches in Development Studies
- New Media and Society
- Media Law and Ethics
Your route in
Admission requirements made clear.
You can qualify through one of the following entry pathways.
National Senior Certificate
NSC with Bachelor's Degree admission.
National Certificate Vocational
NCV with Degree admission endorsement and required language requirements.
Relevant prior qualification
Relevant Higher Certificate or NQF Level 5 qualification.
Connect with an advisor to understand the route that applies to you.