Bachelor of Commerce in Marketing
Understand people. Build brands. Drive growth.
Your programme
Build your knowledge. Shape your future.
The Bachelor of Commerce in Marketing develops strategic, creative and analytical marketing capability for contemporary organisations.
Learn through applied projects, industry-relevant theory and a strong focus on workplace readiness.
Why choose this programme?
Learn by doing. Graduate career ready.
Practical learning
Apply knowledge to realistic projects and workplace contexts.
Career focus
Build capability for opportunities across the field.
Transferable skills
Strengthen communication, teamwork and problem solving.
Future readiness
Prepare for employment, advancement or further study.
Graduate with Proof.
Graduate with proof, not just a qualification, through NGI Accelerate, which enables you to build additional certifications and a stronger professional profile while you study.
Where this can take you
Career opportunities with real range.
Prepare for a range of entry-level and developing professional roles.
Your learning journey
Key areas of study year by year.
Progress from core foundations to applied professional capability.
Learn the essential principles and tools.
- Business Management
- Marketing
- Accounting
- Economics
- Commercial Law
- Academic Literacies
Apply knowledge to increasingly complex contexts.
- Consumer Behaviour
- Digital Marketing
- Market Research
- Brand Management
- Integrated Marketing Communication
- Entrepreneurship
Consolidate advanced and workplace-ready capability.
- Marketing Strategy
- Services Marketing
- Retail Marketing
- Strategic Management
- Research Project
- Work-Integrated Learning
Your route in
Admission requirements made clear.
You can qualify through one of the following entry pathways.
National Senior Certificate
NSC with Bachelor's Degree admission.
National Certificate Vocational
NCV with Degree admission endorsement and required language requirements.
Relevant prior qualification
Relevant Higher Certificate or NQF Level 5 qualification.
Connect with an advisor to understand the route that applies to you.